Common Traits of Longevity

What do the longest living people

in the world have in common?

They say that it is the little things that matter most in life.  That is true especially when talking about the secrets of longevity.  Apparently it is the small details of daily living that add up to a healthier and longer life.  That is what the people at National Geographic discovered when they tried to explore the secrets of longevity among various people and cultures.  While looking for the common traits in lifestyle among the longest living people on the planet, they discovered certain similar practices which could be considered a formula to living a longer life. 

There are areas of the planet where people tend to enjoy longevity.  People there reach the age of 100 at extraordinary rates and reach these ages enjoying   amazing health  and strong cognitive capabilities.  The places have been geographically and demographically defined as the Blue Zones.  Blue Zone places like Greece, Nicaragua and Japan can teach the rest of the planet how to live a long and healthy life.  In the book, “The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest”, Dan Buettner maps out some common traits shared be these groups of people.

Lifestyle of Food

Diet is key to longevity.  Those who live in the Blue Zones share the same foundation in their diets. They all get the bulk of their protein from beans rather than meat.  High consumption of proteins from animal products can increase mortality levels by 70% and greatly increase the risk of getting cancer.  The Blue Zone centenarians eat beans, grains, fresh fruits and vegetables on a daily basis and enjoy small amounts of meat only a couple times a month.  They also drink a little wine daily which brings high levels of polyphenols and antioxidants into their diets. They live much longer than average with just a fraction of the current rate of dementia in their elderly years.

Lifestyle of Motion

People who live to the age of 100 and older are engaged in physical activity throughout their lives.  They don’t actively take part in exercise like per se but their lifestyles are set up so they are constantly in motion either through walking, gardening or doing household chores, mostly without the aid of modern conveniences.  Their daily chores keep them fit because they do them the old fashioned way: walking to the stores instead of driving, kneading bread instead of buying it sliced and packaged, planting, watering and weeding a vegetable garden…. These daily tasks create unconscious physical activity which carried out over a lifetime leads to a fit and healthy body.

                                                                                         

Lifestyle of Purpose

Having a sense of meaning or purpose in your life can add up to 7 years to the average lifespan.  The people living in the Blue Zones focus on family and relationships.  They live with or near their adult aged children and help raise their grandchildren.  They are deeply involved in the daily lives of their family because they all live, work, eat and play together.  Having a deep sense of purpose and involvement with the people you love adds years to a lifespan. 

Lifestyle of Community

Those living in the Blue Zones have a real sense of belonging to their community.  They share a commitment to social network that they have built over a lifetime.  Most live in a village setting with people they grew up with and have known for years.  The concept of being lonely, which can take 8 years off average life expectancy, would be hard for them to understand.  In addition the bulk of the centenarians are involved in a faith based group of some kind. A deep religious faith and connection to other faith based people can add up to a decade in life expectancy.

Taking a lesson from lifestyles found in the Blue Zones and adapting them to our daily lives can be a challenge but is well worth the effort.  Aging cannot be helped but how you live as you age can make an amazing difference in the quantity and quality of the years you enjoy.

www.homeaidhealthcare.com

www.prairiehomeassistedliving.com

Kate McCarthy is Director of Operations for HomeAid Health Care which provides services for the elderly who wish to remain safe and independent at home.  HomeAid is sister company to Prairie Home Assisted Living which has served the physical, spiritual, mental and health needs of their residents since 1999.  Together the two companies provide comprehensive care for the elderly in the Fox Valley area of Wisconsin.

Sources:

“Here are the Secrets to a Long and Healthy Life” by Simon Worrall, National Geographic. April 12, 2015.

“The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest” by Dan Buettner.

National Geographic, 2009.

“Top Lifestyle Changes for Older Adults to Live a Longer, More Enjoyable Life” by Derek Jones, April 4, 2016.

Preparing Your Aging Loved Ones for Tornado Season

Be sure to have an emergency plan

in place for your aging parents.

It was a calm afternoon in early May when the sky suddenly turned dark and ominous.  A thunderstorm was approaching.  The clouds turned green and then yellow and orange and soon began to pile up and converge.  As the sky grew dark and the wind picked up, large hail began to fall.  A tornado was on its way.

Our area will soon be in the severe weather season for tornadoes.  A tornado can occur at any time of the year; however, the peak season for Wisconsin is May through August.  In the northern states the season starts later in June and the southern states are on alert as early as March.  Even if you and your aging loved ones don’t live in states considered to be part of the tornado alley, it is important to have a plan in place in case the weather turns severe.

Warnings

Knowing the difference between the two tornado warnings can help individuals know what steps they need to take to protect themselves. 

A Tornado Watch is an indication that tornadoes are possible in and near the watch area.  During a Tornado Watch, people should remain alert for approaching storms and be prepared to move to safety if a warning is issued.  It is a good idea to know which counties are in the watch area by listening to NOOAA Weather Radio All Hazards or a local radio or TV station.  

A Severe Thunderstorm Watch means that thunderstorms with large hail and damaging winds are possible. With a Severe Thunderstorm Watch, individuals must be prepared to move to a safe place immediately.  

A Tornado Warning is when a tornado has been sighted or indicated by weather radar.  Once a Tornado Warning has been issued it is important to immediately move to a safe place to wait out the storm.  Tuning in to local media to keep informed about the weather is good, but having a plan of action in place in the event of an emergency can mean the difference between life and death.

 

Tornado Myths

In the case of a tornado, it is often wise to know what not to do.  There are many myths surrounding tornadoes which are commonly accepted as fact by elderly and can lead to making poor choices during an emergency. 

Tornadoes don’t come here – It is very common for people to assume that because a tornado hasn’t hit an area before that it cannot happen.  Assuming immunity to tornadoes is a dangerous myth to follow.

I can’t see one – Stepping outside to check the sky after hearing a Tornado Warning may be a natural reaction to the news but don’t assume that just because you cannot see a funnel cloud it isn’t there.  Funnel clouds are often masked in a dropping cloud base and can descend at a moment’s notice.  Rain and hail can be so thick and whipped around by wind that it obscures the tornado itself.   Tornado experts say people should not venture out looking for tornadoes when a Tornado Warning is issued.  At that time the best thing is to immediately seek shelter.

Taking Cover – Contrary to popular belief, the southwest corner of a basement is no safer than any other corner during a tornado.  An interior room in the basement, away from windows with a support structure, like a stairwell, is the best possible place to wait out a storm.  Hiding under a sturdy workbench or heavy table is a good shelter spot. Wearing a bicycle helmet while waiting out the storm is excellent protection from possible flying debris.  If basement shelter is not available, then an interior room on the ground floor, preferably without windows is the next best option.  Taking shelter in a bathtub, covered by a small mattress and blankets, is another option.

Open the windows – Wind blowing the walls in or out is what causes major structural damage during a tornado, not the pressure of the storm on the house.  Taking time to go through the house to open each window instead of immediately getting to a safe shelter space can be dangerous, especially when a Tornado Warning has been issued.

Hide under a highway overpass – When on the road and a Tornado Warning has been issued it is best to stay in the car and driving away from the storm.  Tornadoes generally travel at about 25 mph, but can move up to 60 mph in the spring when storms are more powerful.  Although Tornadoes can change paths, they generally move in the same direction, so outrunning a storm is possible.  If there is no way to avoid a tornado, taking shelter in a low lying ditch is better than getting into a culvert or hiding under a highway overpass.  The wind from the storm can create a tunnel effect and can literally suck people out of their hiding place.

What to do

Prepare for tornado season by making sure your elderly loved one’s home is insured for full replacement value rather than just its market value.  Be sure there is a list of their possessions to prove ownership and value just in case.  It is always wise to have a copy of all important papers safely stowed away in a safe deposit box.  Keeping a list of insurance policies, policy numbers and contact information for the agents is a good idea too. 

Practice what to do in the case of emergency with your elderly loved ones.  Go over the different tornado warnings and review the various alarms used locally to warn people about severe weather.  Show your loved ones where to go and what to do in the event of an actual tornado and have them practice getting to their shelter area if a warning is given.  Set them up with a weather radio and show them how to monitor the weather. 

Review the Acronym D-U-C-K with your aging loved ones. 

D = Get Down to the lowest level in the house.

U = Get Under something. Preferably a stairwell, work bench or heavy table.

C = Cover your head.  Use a bike helmet, a blanket or pillow.

K = Keep in the shelter until the storm has passed.

www.homeaidhealthcare.com

www.prairiehomeassistedliving.com

Deb Hintz is Assistant to the Director for HomeAid Health Care. HomeAid provides services for the elderly who wish to remain safe and independent at home.  HomeAid is sister company to Prairie Home Assisted Living which has served the physical, spiritual, mental and health needs of their residents since 1999.  Together the two companies provide comprehensive care for the elderly in the Fox Valley area of Wisconsin.

Sources:

http://readywisconsin.wi.gov/tornado/sever_weather_watch.asp
http://shotphotos.com/tornado-with-road-warning-sign/
www.tornadofactandsafety.com

The Costs of Aging in Place

Home Health Care allows

the elderly to age in place.

Image abandoning the place you’ve called home for the past 40 years, surrendering all your income and moving into a long-term care facility, a nursing home.  There you must share a room with a stranger, follow the facility’s schedule and spend the majority of your time alone or with nursing staff.  Of course this is a stereotype, many long term care facilities are lovely places, but this lonely scenario is what many older Americans fear to be waiting for them when they are too ill, injured or grow to frail to live independently. The majority of elderly are adamant that they do not want to end up in an institutional setting.  Today, with the rising costs of care, there is an increasing interest in home health care as an alternative to long term facilities.

Age in Place

Home Health Care provides health care and support services that can be received at home and is available for ill or disabled people of all ages.  The main goal of Home Health Care for the elderly and frail is to allow the individual to age in place.    Home Health services allow aging individuals to maintain their independence and remain comfortable in a familiar setting.  With Home Health Care, the aging can avoid moving to institutionalized long term care facilities.  Studies have shown that Home Health Care can actually improve the quality of care received and many times will reduce the need for hospitalization. 

Benefits of Home Health Care

With outcomes often as effective as care received in assisted living, rehabilitation and skilled nursing homes, Home Health Care brings a lot of benefits to those who use it.  Home Health Care providers get to really know their patients and families and can tailor their services to best meet the Client’s health care needs, finances and family preferences.  They can help families navigate the confusing web of health care resources and can effectively advocate the needs of their patients.  Another advantage is family is invited to become more involved and can participate in providing support and hands on care for their loved one.  In addition patient morale is often better at home and people tend to recover faster with less incidents and safety issues in a home setting.  Finally, there can be significant cost savings when using Home Health Care as there are no room and board costs compared to nursing home, rehabilitation centers and other institutional care settings.

Types of Home Health Care

There are two types of Home Health Care options available; Skilled Home Health Care and Non-Medical Home Health Care. 

Skilled Home Health Care is medical in nature and is used to provide skilled care or treatment or rehabilitation services to homebound patients.  This type of care is usually initiated by a physician and provided by a licensed medical professional such as an RN, LPN or Physical, Speech or Occupational Therapists.  Providers must follow specific federal guidelines and criteria regarding patient care.  Skilled Home Health Care providers are usually Medicare certified and can accept 3^rd party billing of health insurance which is great because out of pocket expenses range from $85 - $150/hour.

Non-Medical Home Health Care provided home services which are not considered to be skilled care but help the individual be safe and comfortable at home.  Services are usually initiated by social workers, family members or by the aging person in need.  Care is provided by trained Caregivers and CNAs (Certified Nursing Assistants).  Providers can be licensed by the state but requirements vary state to state.  Non-Medical Home Health is usually an out of pocket expense and ranges from $20 - $30/hour in cost.  Non-Medical Home Health Care can be covered by Medicare if coupled with Skilled Home Health Care.  Long term care insurance policies as well Veterans Aid and Assistance benefits can be used to pay these Non-Medical services.

How they work together

Let’s work through a scenario to see how Skilled and Non-Medical Home Health Care work together.  Margaret is an 83 year old female who was hospitalized due to a fall.  She was released after 3 days in the hospital.  Upon her discharge, the physicians and social workers agreed that Margaret could not be home alone during her recovery even though she was expected to make a full recovery in time.  Margaret elected to use Home Health Care rather than move into an assisted living or stay at a skilled rehabilitation center. 

Skilled Home Health Care was set up to monitor Margaret’s recovery and ensure she would not have to be readmitted to the hospital.  Weekly, 30 minute RN visits were scheduled to check her vitals, medications and general health.  Physical Therapists visited her at home biweekly to work with Margaret on her walking and balance skills to prevent future falls.  Non-Medical Home Health Care was set up to visit Margaret twice a day.  A 4 hour AM and a 2 hour PM shift came daily to help with companionship, medication reminders, assistance with exercise routines, transfers, showering, toileting and dressing as well as household chores and meals.  Within a month Margaret no longer needed the Skilled Home Health Care which was discontinued.  She retained the Non-Medical Home Health Care long term but reduced the hours to only 3 per day.  Margaret’s combined use of the services cost her very little compared to moving into a facility to recover.  The fact that she retained the Non-Medical Home Health Care means that she will be able to remain at home in the future even as her care needs increase. 

www.homeaidhealthcare.com

www.prairiehomeassistedliving.com

Kate McCarthy is Director of Operations for HomeAid Health Care which provides services for the elderly who wish to remain safe and independent at home.  HomeAid is sister company to Prairie Home Assisted Living which has served the physical, spiritual, mental and health needs of their residents since 1999.  Together the two companies provide comprehensive care for the elderly in the Fox Valley area of Wisconsin.

Hoarding Troubles

What looks like clutter to us, represents

 memories, travels, friends and love to seniors.

Charlie was a young boy during WWII and like many of his peers he remembers how it was to make do.  He tended to keep things just in case he might need them down the road.  Yet a lifetime of storing things became something far more than being frugal when his wife passed away.   After Marge’s  death the stuff accumulating around the house grew into more than just piles of clutter.  There were newspapers, old pill bottles, and empty food containers covering every flat surface, heaps of dirty laundry on the bed and floor and no clear path to move from room to room.  Clutter took over Charlie’s home and started to have a negative effect on many aspects of his life.

The hoarding of objects among the elderly is a serious problem.  Piles of hoarded objects can be a sign of a serious cognitive disorder and present a safety concern which requires immediate intervention.

Hoarding as a disorder

We all keep things.  For some, the item has sentimental value and for others it is about a possible need in the future, but often times the elderly keep things because they suffer from a cognitive disorder.  Diogenes Syndrome is a type of obsessive-compulsive disorder which is prevalent among the elderly.  It often presents itself in those suffering from dementia or frontal lobe impairment.  According to the American Geriatrics Society, Diogenes Syndrome is usually characterized by extreme self-neglect, household squalor, social withdrawal, apathy, compulsive hoarding of rubbish and a lack of shame.  This syndrome is usually found in people who lack social interaction and cognitive stimulation, have suffered a traumatic event or have a genetic predisposition to the condition. The elderly are prime candidates for hoarding prevalent in Diogenes syndrome. 

Those who suffer from elderly hoarding tend to use their possessions as a coping mechanism.  The onset of this condition can be triggered by an emotional trauma, like the death of a spouse.  The elderly person has a hard time dealing with their loss and so fixates on something they can control.  The disorder is also associated with those suffering from fear of loss, anxiety and depression.  In some cases hoarders just don’t know how to get rid of their unwanted possessions.  In other cases the collected items are kept out of sense of loyalty to the past or a compelling need to conserve.  No matter what is the underlying cause of hoarding, the accumulation of things over time combined with the daily bombardment of junk mail, bills, newspapers, dirty dishes and laundry can very easily become too overwhelming for the elderly to deal with. 

Risks of Hoarding

Having clutter around the house is risky for the elderly. Piles of newspaper and old books not only represent a potential fall risk but can add fuel to a fire.  Old clothes lying about on the floor invite damp, mold and mildew into the home.  Dirty dishes and expired food in the cupboard lure mice, rats and insects.  Piles of mail could hide important documents, unpaid bills or checks that need to go to the bank.

 

Hoarding not only creates anxiety, stress, guilt and embarrassment for the elderly but often destroys relationships with family members.  Adult children have a hard time trying to convince their elderly loved ones to allow them to sort through things and throw the junk away.  Relationships are strained and isolation becomes more of an issue when family stays away due to the unhygienic state of the home. 

What to watch for

Sometimes it is hard to recognize and label the problem as Diogenes syndrome.  Since confronting this issue can be difficult for family members, it is helpful to know what signs indicate a real problem. 

• Piles of clothes, newspapers, mail and unpaid bills
• Difficulty navigating safely through the house
• Frustration with sorting and organizing
• Difficulty managing activities of daily living
• Expired food in the refrigerator and cupboards
• Closets and drawer crammed with things
• Compulsive shopping
• Difficulty with discarding items
• Stroke or signs of dementia
• Loneliness

Helping an elderly loved one who is struggling with hoarding requires a lot of patience.  Bombarding the home with a ‘get this done today’ attitude or secretly clearing out things behind the hoarder’s back can only aggravate the stress in their lives.  It is important to remember that the house didn’t get this way because of poor housekeeping skills.  A hoarder is suffering from a disorder and needs emotional help before they are ready to toss anything. 

What to do to help

Experts suggest taking on small areas at a time.  Help an elderly loved one clear off a table and then praise the results.  Suggest donating items to a local charity or thrift shop.  Remind that safety in the home is important to being able to remain independent at home.  Work out an agreement of not keeping unused things for more than 6 months.  Clutter is about control and hoarders have a hard time letting things go, but allowing them to decide where things go can be very helpful.  Don’t think that once the house is clean, the problem has gone away.  Hoarders will continue keeping things and the place will slowly fill up again unless the underlying emotional issues are dealt with and there is practical help in keeping the clutter at bay.

www.homeaidhealthcare.com

www.prairiehomeassistedliving.com

Kate McCarthy is Director of Operations for HomeAid Health Care which provides services for the elderly who wish to remain safe and independent at home.  HomeAid is sister company to Prairie Home Assisted Living which has served the physical, spiritual, mental and health needs of their residents since 1999.  Together the two companies provide comprehensive care for the elderly in the Fox Valley area of Wisconsin.

Home Health Care

Most elderly want to stay at home

but are confused about

how Home Health Care can help.

Peter and Mary have lived in their home for over 40 years.  They have loved and cared for the house, the garden and the 4 children they raised there.  Now as they are aging and the children have grown and gone, they find it increasingly difficult to keep up the place.  Basic yard work and housekeeping isn’t being done and daily household chores like cooking and laundry are becoming a bit overwhelming.  Yet despite Peter’s troubles with walking and managing showers and Mary’s failing eyesight, they want to stay at home rather than move into an assisted living facility. They decided to get a Home Health Caregiver who will come and help them out a couple time a week.    

Most elderly and disabled prefer to stay at home and are choosing to use Home Health Care services to make that possible. Home Health Care is a practical and efficient way for individuals with health care or age related issues to get the services they need right in the convenience of their own home. 

There are two types of Home Health Care options, which can be confusing when someone is just starting to look into Home Health as a possible solution to their care needs.

Skilled (Medical) Home Health Care

Skilled or Medical Home Health Care is generally used to help someone get healthy at home. Skilled Home Health is usually recommended after a doctor’s visit or a hospital stay and the care is provided by medical professionals, such as a visiting RN or LPN.  Because the level of care being provided is skilled, the costs can be high.  Skilled Home Health Care is usually limited to just a few hours a week and assists with very specific needs.

With Skilled Home Health Care you can expect:

•   Skilled nursing
•  At-home physical therapy
•  Pain Management
• Caring for wounds
• Prescription management

Non-Medical Home Health Care

Non-Medical Home Health Care is about sustaining and maintaining a quality of life at home.  It is about preserving safety and independence at home for someone who might not be able to remain safe and independent on their own.  Many times the Caregivers who provide these services are Certified Nursing Assistants (CNA).  These services are a lot less expensive than the Skilled Home Health and can be used on a wider scale.  Often those who use Skilled Home Health Care will also have Non-Medical Home Health Care come to help with various tasks to keep the home running smoothly.

With Non-Medical Home Health Care you can expect:

•  Personal grooming services like bathing or assistance getting dressed
•  Ambulation services like assistance getting in and out of the bed/shower
• Medication reminders
• Alzheimer's or Dementia care
• Errands like grocery shopping, picking up prescriptions or transportation to appointments
• Housekeeping, laundry and cooking
• Companionship

Home Health Care Costs

Because both Medical and Non-Medical Home Health can get expensive, people wonder what payment options are available to help with the costs.  The cost of services will vary depending on where you live and the type of services needed.  It is a good idea to shop around and learn what services are provided.  Some Home Health Care agencies have sliding fee scales, and others charge on a per task basis and others provide a Caregiver who can assist with all cares needed at set hourly rate. Non-Medical Home Health Care services are usually paid for privately, but there are also some public and private funding sources.  Funding sources include the following:

•  Medicare
• Medicaid
• The Older Americans Act
• The Veterans’ Administration
• Private insurance

Home Health Care (Skilled or Non-Medical) is a great way to get the assistance needed without having to give up the family home and move into a facility.  As more and more people understand the options available with Home Health Care, it is bound to become a favorite option for families everywhere.

www.homeaidhealthcare.com

www.prairiehomeassistedliving.com

Kate McCarthy is Director of Operations for HomeAid Health Care which provides services for the elderly who wish to remain safe and independent at home.  HomeAid is sister company to Prairie Home Assisted Living which has served the physical, spiritual, mental and health needs of their residents since 1999. Together the two companies provide comprehensive care for the elderly in the Fox Valley area of Wisconsin.

Talking about Home Health Care

Having the conversation can be

upsetting to both generations

The holidays are over and you have enjoyed spending quality time with your loved ones.  During your visit you noticed that your mother was often confused and needed a lot more help than she did the last you were together. Doubt and worry about her ability to live alone are your constant companions now as it is obvious that her safety has become an issue.

While debating the possible options you realize that home health care would solve the problem. She could remain at home and have a professional Caregiver come daily to check on her, remind her to take her medications, and help out with the household chores.  The Caregiver could drive her to appointments, supervise showers and generally be there when you can’t.  You want to talk to her about bringing a home health Caregiver into the home, but dread starting a disagreement.

How to talk to your loved ones about getting help:

What to understand:

Most elderly take great pride in their independence.  The idea of having a Caregiver come to the home is embarrassing to them.  It is a sign that they cannot manage alone any longer.  Although they logically understand they will need help someday, most don’t believe that day is now.  Often introducing the use of home health as getting just “a little extra help” around the house is a more acceptable approach.  Mentioning that a Caregiver will do the cleaning and help with the laundry makes the use of outside help a little less threatening.  Once your aging loved one is used to having someone come into the home and that Caregiver has becomes a familiar companion, accepting help from them in other areas is not such an issue.  Typically home health Caregivers provide a wide range of services including housekeeping, laundry, meal preparation, medication reminders, help with personal cares and transportation.  A good Caregiver never infringes on their Client’s independence but works in the background to help when needed.

How to start:

Start a general conversation and be very tactful.  Raise questions about the care of the house.  Just remarking that it must be difficult keeping up such a large place could guide the conversation along the right track.  Most elderly are well aware that the care of the home may be slipping.  Avoid statements that can cause your loved one to become defensive.  Instead, ask if there is anything you can do to help.  If there is a lot of resistance to just talking about it, you might want to wait a bit to mention the idea of home care.  Gently mention your concerns and ask what possible solutions might be considered.  Ask for her ideas of what they would like to do. 

Avoid Elder Speak:  

Your parents are not your children and will not respond well if you speak to them in a   controlling manner. You may be convinced you have found the solution, but announcing what you have decided is disrespectful and will hinder the entire process.  The last thing you want is your loved one to react negatively to your decision and that may taint relationships with you and any Caregiver who comes to the house.  Don’t dictate what needs to happen, but allow your loved one to see the logic of your suggestion.  It is much better to include them in the conversation and really listen to their desires. 

Listen:

Adult children of aging parents are busy and often think things need to happen on their schedule.  The elderly operate at a much slower pace.  Waiting quietly and patiently for an elderly parent to think things over can be difficult.  Listen to what is said and try to understand their anxiety and fear of change.  Let the idea of accepting help settle a bit and after some time re-approach the idea.  A hard sell or nagging about using home health rarely works and since the goal is providing safety and independence at home, most elderly will soon realize that it is the preferred option to moving to an institution.  

www.homeaidhealthcare.com

www.prairiehomeassistedliving.com

Kate McCarthy is Director of Operations for HomeAid Health Care which provides services for the elderly who wish to remain safe and independent at home.  HomeAid is sister company to Prairie Home Assisted Living which has served the physical, spiritual, mental and health needs of their residents since 1999.  Together the two companies provide comprehensive care for the elderly in the Fox Valley area of Wisconsin.

Today's Elderly change what it means to be Old

Sophisticated expectations in lifestyle and longevity 

in lifespan mark a new look and feel to growing old.

The look and feel of what it is to be elderly is changing.  Today’s elderly, commonly referred to as the Baby Boomer Generation, is a highly educated, analytic and connected consumer who is interested in enriching and enjoying their lives.  Their values and perceptions of who they are and how they participate in society differ greatly from previous generations.  This means this generation has different expectations and needs than generations gone by.

Old Stereotypes

When dealing with seniors and the elderly, it is easy to fall back on stereotypes about the aging. Yet today’s elderly are progressively changing what it means to be old.  They  value  independence,  social connections, altruism, personal growth and experiences.   This means older perceptions of who the elderly are and what they want will no longer apply.  Today’s elderly will not be content with stereotypical bingo games or shuffle board at the nursing home as their parents might have been.  They will expect to remain at home and actively participate in their lives and community. 

Perceptions of aging have changed.  A look through this breakdown of how the elderly traditionally viewed themselves in the past and how the elderly of today perceive themselves will show how conventional perceptions of the elderly are seriously out of date. 

Traditional Elderly

• Identify all older people to be about the same in outlook

• See age as a physical state

• Perceive themselves at or near their chronological age

• Tend to feel, think, and do things they feel match their chronological age

• Feel that one should act one's age

• Feel life should be dependable and routine

•Have less sense of being in control of their own lives

• Low to average capabilities as consumers, possess less self- confidence about making consumer decisions.

• Some concern that they will make a mistake when buying something

• They are not innovative

• Seek stability and a secure routine

• Normal interest in gather possessions

• Lower measured life satisfaction with some regrets over how they have lived their lives.

• Perceive themselves to be of normal health for their age

• Feel less secure financially

Today’s  Elderly

• Believe themselves to be different in outlook than others the same age

• See age as a state of mind

• Perceive themselves as younger than their chronological age

• Feel younger, think younger, and behave in a more youthful manner

• Have a youthful outlook on life

• Feel there is considerable adventure in life and is willing to pursue it

• Have greater sense of being in control of

their own lives

• Especially knowledgeable and alert consumers, possess greater self-confidence about making consumer decisions.

• Less concern that they will make a mistake when buying something

• Innovative about selective issues

• Seek new experiences & personal challenges

• Less interested in accumulating possessions

• Higher measured life satisfaction with less regret over how they have lived their

lives.

• Perceive themselves to be healthier than more people their age 

• Feel more financially secure

Understanding who the Elderly of today are and how they perceive themselves is an important step to providing care for them as they age.  Physical care needs for the aging will generally remain the same but attitudes and approaches to providing that care will need to be adjusted to accommodate today’s elderly.

www.homeaidhealthcare.com

www.prairiehomeassistedliving.com

Kate McCarthy is Director of Operations for HomeAid Health Care which provides services for the elderly who wish to remain safe and independent at home.  HomeAid is sister company to Prairie Home Assisted Living which has served the physical, spiritual, mental and health needs of their Residents since 1999.  Together the two family owned companies provide comprehensive care for the elderly in the Fox Valley of Wisconsin.

Sources:

“Journal of Services Marketing” by Anil Mathur, Elaine Sherman, and Leon G. Schiffman.  Retrieved from www.emeraldinsight.com/journals.htm on 4/13/14.